Infographic production increases by 1% every day, a clear indication of its growing popularity and significance. Over the last couple of years, Infographics have gained in significance as a key means of sharing information.
An infographic is an eclectic mix of design, writing and research analysis, used to communicate complex data in a simpler, easy to understand format. Given below are some statistics to highlight why infographics are an apt communication tool in this highly networked age.
The internet has become a virtual store house of a large collection of beautifully designed, easy to read and understand infographics, covering a wide spectrum of industries, and more is being added every day. An SEO strategy incorporating infographics needs an understanding of HTML, SEO, SEM as well as knowledge of the product.
Their rising significance has given rise to a host of tools and platforms like Infogr.am, Visual.ly and Pictochart.
Recent changes in Google’s algorithms from keyword-rich text to high quality information that can touch a chord with readers, is in fact a great opportunity for marketers to provide rich content, a task that can be done well with the aid of infographics.
An infographic is an eclectic mix of design, writing and research analysis, used to communicate complex data in a simpler, easy to understand format. Given below are some statistics to highlight why infographics are an apt communication tool in this highly networked age.
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Since they are aesthetically
appealing, infographics easily attract user attention towards reading the
information embedded within them. They not only make it simple for users to
understand the information, but also make it a much more enjoyable experience .
Infographics are not a new
practice as we like to think. Our ancestors used to draw maps and paintings
extensively as a means of information sharing. However infographics have since
then evolved to be more than a nice visual aid for the human eye; with the rise in social
media, they play a very pivotal role in search engine optimization as well as encouraging
natural links to the website
Key benefits of including
Infographics in your SEO strategy includes:
On
account of infographics, the following complex tasks can be rendered easy:
- Infographics make it possible to display large chunks of information or data in the form of a simple HTML page. Multiple disparate data points regarding your website or online products can be shared in a single image.
- They lend themselves to enhanced user experience, since users typically take more interest in and respond more positively to visual information displayed in easy to read colors and pictures, rather than plain alphabets.
- Approximately 90% of the information coming to the brain is in visual form. Infographics tap into the brain’s optic receptors by providing scannable information, leading to higher traffic to the site.
- Infographics help in increasing search engine visibility and getting quality backlinks as the code embedded at the source of the infographics links back to your website, as soon as someone clicks on the image.
- An aesthetically designed infographic, with attractive colors and designs, encourages users to like and share it over social networking sites like Facebook, Google+ and Twitter, leading to higher search ranking.
- Infographics are widely used by marketing professionals to share information about their company and products on other websites as well as to generate a link back to their own website. Links from high ranking websites increase search engine visibility and enable you to build online authority.
The internet has become a virtual store house of a large collection of beautifully designed, easy to read and understand infographics, covering a wide spectrum of industries, and more is being added every day. An SEO strategy incorporating infographics needs an understanding of HTML, SEO, SEM as well as knowledge of the product.
Their rising significance has given rise to a host of tools and platforms like Infogr.am, Visual.ly and Pictochart.
Recent changes in Google’s algorithms from keyword-rich text to high quality information that can touch a chord with readers, is in fact a great opportunity for marketers to provide rich content, a task that can be done well with the aid of infographics.
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