Top 10 Tactics & Techniques To Make Your Email Marketing Campaign A Big Hit!

Leads, leads, leads! Everyone wants it and once you get a few, you want more. When you get more, you want to have better quality ones. The thirst of getting more leads is never quenched. It is all part of operating the business.

How To Up Your Lead Generation Game In An Effectual Manner?

While people want more leads, getting them is another matter. Lead generation is an entire specialty unto itself. There are plenty of ways to up your lead generation game but some ways are relatively more useful than others, even if they can be more expensive. A traditional yet cost effective technology to generate more leads is ‘e-mail marketing’ which is for sure the triumphant tactic to lead generation game.

How To Make Your Email Marketing A Big Hit?

Why aren’t my email campaigns producing any conversions? Why is my email open rate so low? What am I doing wrong? These are just a few of the most common questions that trigger nearly every email marketer’s mind at one point or another. If you are the part of the majority who are hovering among these nerve wracking questions on a frequent basis, this post is certainly for you. Just go on reading.

Best Email Marketing Practices To Generate More Leads For Your Business -

Before you get started on your next email marketing campaign, you must find the ways to overcome the email marketing blues and explore some best practices for lead generation-based email campaigns. Here is a list of best practices that can make your email marketing campaign to generate more leads a big hit.
Email Marketing

1.Create A Newsletter For Email With Valuable And Relevant Content -

A newsletter is a proven tactic to let your patrons know what is happening new and interesting in your company and what incentives or lucrative schemes you are offering to them. Thus, you need to make sure your newsletters are personable, which contain relevant information that is of use to your clients. If your email newsletter is relevantly created, it will compel your clients to sign up and provide their email.

2.Create A Catchy Subject Line To Improve Your Open Rates -

Spice up the value of your newsletter by adding a subject line to it. Make sure that your email subject line ahs something alluring that can pull the traffic to you. Using an incentive in the subject line like “Free shipping when you spend $50 or more” or “10% off on your first order” makes it more likely for your clients to open your email and not delete without taking a look at it.

3.Create A Gripping Subject Line -

A subject lien is something that gives the quick glimpse of your email. Make sure your email subject line does not contain more than 40 to 50 characters. Attain the attention of your reader with a gripping subject line that gives them a right indication of what to expect when they open the email.

4.Create A Well-Designed And Clutter-Free Email -

Email marketing leads to more conversions on condition that it is well-designed and clutter-free. So don’t junk up your email with more than three typefaces. Hence, don’t overwhelm your recipients with too much content and use fonts that are easy on the eyes.

5.Create A Call-To-Action Button At The Top Of The Mail -

Getting your email opened is only half the battle, further you need to get engagement through call-to-action. Creating a call-to-action button is the key part of your email. Hence, it must be at the top of the message; if it’s not visible at the top of your mail, most of your recipients won’t be able to see it. It would be much better and highly advisable that you repeat your call-to-action at least three times in the email for having the higher chances of conversion.

6.Conduct A Pre-Sending Test -

Once you are done with creating the email, send a copy of it to a friend or business associate and ask them can they quickly tell what their call-to-action is? If they can, you are golden but if they fail, it is your failure. You need to check where you are lacking and what needs to be improved.

7.Limit The Width Of Your Email Upto 650 Pixels -

650 pixels is the standard width size for making a mail. If your email is more than 650 pixels in width, the recipients will have to scroll horizontally to go through the entire message and they will more likely not bother to do so. It will decrease the rate of readability. Your email should be not inconvenient in any way; it must be easy to read.

8.Add The Logo Of Your Company At The Right Place Of The Mail -

For ensuring the best visibility, the logo of your brand should be on the upper left-hand side of the email because it is the place where people instinctively look for the logos first.

9.Your Email Should Match Website’s Landing Page -

Make sure that the email you send to your prospects patrons is similar to the landing page of your website in terms of headline, copy and content. You can make use of analytics to see how your emails and landing pages are performing.

10.Analyze The Outcome Of Your Email Marketing Campaign -

Lastly, you need to analyze the outcome of your email marketing campaign and gauge the success. A big mistake that almost every email marketer makes is thinking that once the email is sent, their job is over. Having a track record or keep checking the performance of your email after a week or a fortnight will allow you to comprehend the way that your audience is interacting with your campaigns. Having this idea will facilitate you to create more engaging and compelling emails in the future.

Now you are all set to begin your next email marketing campaign! These are just a few of the proven tactics and techniques favored by the successful email marketers that do not splurge much on hiring the staff and other marketing means but enjoying the thriving business by having the more leads.

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