How to use Artificial intelligence to improve Google Ranking in 2019

A ton of Google searches are done every day, and an interesting thing is there are lots of unique queries that the search engine giant gets every minute.

Today, people are searching using a well-defined phrase rather than just putting in keywords as they used to do some time ago. This means the trend of how people used to search is fast changing. Whole sentences are being used rather a string of few search terms, which makes it a bit more difficult for Google and other search engines to return the right search result to match users intent.

Let us have a look at what happened when we searched this query:

“Which are best places to live in, in the world?”

Here is the result:

You will notice that Google shows a direct answer to the queries before showing any organic results.

Google also shows a list of other results based on the quires entered by the user.

Here is what Google returned as related results when we entered the query: “Which are best places to live in, in the world?”

Google gives the exact answer to the queries as well as provides a list of related results to further help the users.

This is all because of Rank Brain, AI-based technology that Google uses in its algorithm to bring back the results to queries entered by the users.

If you want to rank and get shown in the search result pages of Google, you must have to make changes to your SEO strategy.

Here are prominent strategies that can use to improve your rankings in the search engine.

Be Smart Enough when You Optimize Keywords

The keyword is still a key to SEO success, and so you should optimize your keywords intelligently. Adopt a keyword strategy that focuses on 3 Gs which are:

•          Gathering keywords

•          Grouping keywords

•          Generating exemplars

To gather keywords you can use tools like Moz that automatically shows you grouped keywords based on your target keyword.

Now create exemplars; exemplars are keywords that have the potential to show up for related keyword phrases. For example, there are five search phrases:

•          noida apartment costs

•          apartments in Noida

•          apartments for rent in Noida

•          studio apartments in Noida

•          cost of living in Noida

The exemplary for those key phrases is the “cheap apartment in Noida”, and so you just need to create a single page for that exemplary rather than creating five different pages for each of those five queries. The exemplary will do the job for all those terms.

You can also check the search related to the section on Google SERP to figure out keywords that should optimize for. And this is not a bad idea.

Make the Best Use of Cluster and Predictive Analysis

We can use softer that, based on the data fed, will generate a design that best suits your users. We can do that in another way called generative design.

This concept of generating design is known as a cluster and predictive analysis.

Cluster analysis can be used to create a topic cluster. In simple words, using this, you can audit your current pages and group them into topics.

This structure is based on the main pillar content and aspects of other related content linked to main pillar content. This gives search engines a clear signal that the pillar content has more authority on the given topic. And Google gives priority to high authority pages when providing results to a search query.

To know the peak search demand for your target keywords is very important in the success of your SEO. The data Google Trends gives provides insight into the past trends. But predictive analysis allows you to look into the future and identify the further search trends that will help you improve your rankings.

Predicting future search trends will help you:

•     improve onsite content and create content that helps improve brand visibility when it is low season

•          run  campaigns to get in more customers during low times

•   get to know when you need to hire a brand marketing agency to improve PR

Leverage the Power of Customer Reviews

You may have loads in the form of texts, image, audio and video files. It is hard to filter the right ones. User reviews will help you out here.  Genuine renews are written by people in the real language that people also want to use to search.

 You can make the best use of reviews, and get more positive reviews for your business.

But for that, you should have a complete and optimized Google My Business listing. You should show up in the local searches to get more customers. And Google maps will help you in this regard.

Every day, Google gets unique new queries. User reviews help you target those queries and thus pull in traffic to your website.

Predict What Customers Want

There are loads of data, but fewer direct recommendations based on data. It is wise to get comprehensive views of each customer from your CRM. And you can use tools like Salesforce that will provide a detailed insight into the customer needs.

It is very crucial to predicting customer needs, which will help you increase sales. There are many SEO companies in India that help you implement Salesforce. They are offer SEO services that will help you use AI to improve your ranking in search engine result pages.

Use AI Powered Chat bots to Drive Sales

Chabot is a crucial aspect of Artificial Intelligence. Businesses particularly the bigger ones are increasingly using chatbots to help customers in the sales process.

There are many Chatbots for example Whole Foods Messenger bot that was launched in 2016. The bot allows users to search for recipes, products, and food tips. This is great for food businesses to interact with customers and boost sales.

To Sum Up

Google has already incorporated AI-based technology in its ranking algorithm, and people are widely using Chat bots to search recipes, and food inspirations and businesses widely depend on the CRM data to make the decision. Utilizing AI in SEO is a necessary requirement for businesses.

But this does not mean you should focus on SEO rather than on your core business that generates revenue. The best way to utilize the power of AI in boosting ranking and driving more traffic that converts is to hire an SEO Company that has expertise in using AI in SEO.

Read More - Why to Choose Monthly SEO Package Services

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