Social media optimization is basically a process through which people share their product or service information across the social web. There are various options available over the web where people can see your informative content. But, making that option popular and increasing highest and productive traffic of website is only possible with perfect SMO techniques. No matter how attractive and beautiful website you have created until the proper SMO methods must be formulated. Most of the time people become happy once they have created their own site but soon their excitement level become zero due to less traffic number and poor ranking on search engines. Being the innovative person you must enhance your knowledge about SMO system & SEO techniques and assemble links into your site.
Why it is so important?
You must be aware that social networks are pouring an escalating quantity of traffic to a rising number of websites. Social Media Optimization basically directs to amplify traffic to your website because friends persuade their friends to absorb specific information. No matter whether you have strong social network or not, you can consider other powerful social networks to publish your content and increase huge traffic.
There are various ways through which you can make yourself popular and attract large number of traffic to your website:
- Try to explain yourself in fewer but effective words that can easily attract viewer attention quickly.
- Provide your unique selling points that differentiate you from your competitors.
- Make aware your customers about your products, available schemes and offers that you are currently offering.
In 2011, there are various hubs through which you can easily promote you and your product quite conveniently….
Blogs: This is the perfect personal platform where you can freely interact with your visitors and readers that a website doesn’t avail. Blogs can be more personal and genuine. Even, if you don’t want to publish your real name then you can get a pride URL that summarizes what you and your blog are all about.
LinkedIn: To popularize your brand through this social network channel you need to follow few elements that can be as follows:
- Turn your profile open for everyone
- Provide your other online links on your profile like Facebook, company site URL and your blog.
- Publish flawless company profile so the recruiters can immediately grab your profile for their corporate purposes. Keep in mind that your profile must be free from spelling and grammatical errors and completely filled out.
- Try to develop your network as much as possible because your popularity depends on this process significantly.
- LinkedIn avail you the facility of importing your contacts from Hotmail, Gmail, AOL, Yahoo!, Windows Live and hotmail. So, you can easily enhance your contact list and generate good profit.
- Always publish professional status message as the viewers are more career oriented.
- Always leave your email address at the bottom line of summary or place it in the contact field then only people will add you in their contact list.
- Once you get the remarkable profile LinkedIn will avail you various opportunities through which you can increase your followers list, grab immediate attention of others and grab a new job opportunity.
- Initiate a group as this is the most powerful tool to popularize your brand.
- By creating group on the LinkedIn you’re involuntarily become a leader. After creating a group you must request to everyone in your contact list to join the group. Even, you can promote your group on Twitter, Facebook and your own blogs as well.
Once you meet certain norms you can easily start contributing on LinkedIn in communities and the question & answer sections.
Facebook: This must be an ideal social media platform which can’t be ignored as around billion of people are using and has become the most important part of social media. In this social network privacy confronts though it can be utilized to connect with people and enhance your visibility and make you real popular. Facebook ads are the perfect way to popularize your brand name because million of people are using this network for their work and entertainment. To intend your ad at appropriate demographics you must take the keywords from facebook user’s profiles. Thus, with this process you can target masses of a precise gender, age, workplace, edifying intensity and location. This could be a lucrative approach to promote your brand. Plus, via using advertisements you can impel people towards your fan page and provide it a suitable beginning. Further, creating a perfect and powerful facebook application will definitely boost your brand consciousness among the masses. You can create quizzes, games, puzzles and other kind of vibrant stuff that people will excitedly employ and share. To increase your brand popularity either you must join a nice group or create a new one. With this method you’ll get a chance to create a fan stand without paying money for ads. Lastly, facebook is an ideal platform to promote and popularize your business because groups, discussions and various other methods to connect.
Twitter: This is the most effective and excellent platform of promoting your brand name at the international level because 6 million users are part of this social network. To popularize your brand value on this most popular social media network you must follow certain steps that can be as follows:
- Maintain your twitter handle because your brand popularity is based on this. Collecting prime domain names are difficult to find and exceptionally expensive. Due to certain reasons once you lost this name your business brand is in danger. With twitters consistent popularity its account names are preliminary to be treated like domain names.
- Before using twitter you must plan a proper strategy. First step is to entirely fill out your user profile because you can gain followers once you create a dynamic and attractive profile.
- Draft a Twitter bio on the basis of your online branding and be honest because people will find you currently and in future on that basis only.
- There are three major techniques to promote yourself: go ahead with your company, mutual branding and 100% private branding.
- Twitter is a minor and more viral type of blogging. If you own a blog then you must use Twitterfeed. So you can collect yours posts on Twitter mechanically.
- To gain new followers you must opt a perfect marketing plan. The elements of marketing plan can be as follows: email signature, email newsletter, presentation, business card, blog posts, and personal/corporate websites.
- Utilizing third party applications is quite valuable to popularize your brands. There are several applications are available but few of that can be very helpful such as twellow, tweetbeep, tweetmeme, hashdictionary, ping.fm, twitter grader and tweetlater.
These are the few basic social media platforms through which you can easily promote your brand value in the market and attain huge traffic!
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