Importance of Social Networking through Social Media's and How to Handle them

Posted by on
What the heck is social media and what role does it play in my marketing? Today it's the most common question that enters my inbox. Many sites offer this service but the most popular are www.linkedin.com ,www.MySpace.com,www.twitter.com and www.Facebook.com etc. Each site basically offers the same experience but each has its individual identity and

Replacing the need for face-to-face interaction, social networking has become a new addiction for many who spend hours cruising through endless profiles making connections with old friends or making new ones obviously the purpose for using this powerful medium is different to person to person. Many amateur musicians use this medium to reach their fans and provide music for download eliminating normal distribution costs and allowing the potential for a larger worldwide fan base. characterization along with rules and regulations. The way it works is users register and create a personal page called a profile on the site. Profiles can be accessorized with pictures, personal information, opinions, online journals called blogs, music, videos and basically anything else a person feels represents them and their personality in more diversified way.

MICROBLOGGING

Web sites such as www.Twitter.com have been quickly increasing in popularity for their microblogging ability. The act of microblogging basically allows a user to post small messages to an online profile which in turn is being monitored by other users of the service. Many celebrities are using Twitter to post "tweets" about their normal daily activities which provides fans with an insight to their life. Most tweets are done with cell phones as a user would text the information to the site which is then posted. Microblogging is not very popular with children or teens.

VIRTUAL WORLDS

When most people think of social networking they think of facebook.com, MySpace.com ,www.Facebook.com etc . There is also a completely different type of social network infrastructure available now that has taken lessons from role playing games. Many of the social media is available online today ,once created the account , they roam through this online world and interact with other avatars. The avatars represent other people sitting at their computers doing the same thing. Avatars allow people to be whomever they want. Men can become women and vice versa. Older adults can build their avatar to be 16 years old. Basically in a virtual world anything goes and no one can prove otherwise.

  • We can use social media to provide an identity to who we are and the products or services that we offer.
  • We can create relationships using social media with people who might not otherwise know about our products or service or what our companies represent.
  • Social media makes us "real" to consumers. If you want people to follow you don't just talk about the latest product news, but share your personality with them.
  • We can use social media to associate ourselves with our peers, that may be serving the same target market.
  • We can use social media to communicate and provide the interaction that consumers look for.
  • As we can see social media carries with it a lot of value, but how do you do it right?
  • You cannot just depend on social media, you must integrate it with other vehicles of marketing.
  • While social media will create awareness, we'r not convinced that in the beginning it will sell a million dollars worth of product.
  • That's not to say that one day once you've built up your social media "stardom" that it won't, but it probably won't happen tomorrow.
  • Be yourself, reflect personality.
  • There are no written "right" or "wrong" rules when it comes to social media, only you can determine what will work for you.
  • Be consistent, if you do not plan on being consistent don't do it at all - it's a waste of everyone's time.

SOCIAL NETWORKING PLACE A WARNING:DANGER
• Adults use the site
• Inappropriate language, nudity, alcohol use, sexually provocative images, etc.
• Predators use it to gather information
• No real method of age verification
• Some Social Networking services allow people to view profiles without logging on; therefore teenagers and young children can access it easily


IDEAL SOCIAL NETWORKING DO'S AND DON'TS
• Set profile to private
• Read safety tips on all SN web sites
• Ask teenager to show you their profile (all of them)
• Discuss online privacy
• No addresses, phone numbers, other identifiable information (license plate)
• Once posted online it is there to stay
• No Web Cam

Comments

Post a Comment