Businesses
that are running online need to boost the traffic to their website for getting
the best results. Organizations of all sizes are slowly realizing the
importance of online marketing, especially through search engines. The recent
researches have made clear that it is very important for every brand to have a
strong presence in the search engines to ensure that the brands are in front of
the target audience.
There are
two basic options when it comes to boosting the traffic to your website. One is
Pay-Per-Click (PPC) and the other is Search Engine Optimization (SEO). Pay for
traffic using the PPC advertising programs provided by Google Adwords, Yahoo
Search Marketing, and others. Alternatively, you can build traffic for free by
achieving high rankings in the natural search results. Follow SEO best
practices to try to get your site displayed on these pages more prominently and
more often.
Which is the better approach?
The most
relevant approach is depending on the needs and budget. Are you looking for
fast traffic and you are willing to pay for it? PPC might be right for you and
it makes more sense to invest time in chasing high research rankings through
SEO. Research results have showcased that around 70% of Internet users click on
SEO results and only 30% of users click on PPC.
Search
Engine Optimization: It is the
process or art of making a website achieve high rankings on search engine
result pages for given keywords. SEO offers better value in search marketing
and it is more affordable with long-term benefits. Get first page positions if
your website is optimized for search engines.
Pay Per
Click: Achieve higher position on
search engine result pages on particular keywords through advertiser’s bid on
keywords associated with an advertisement. PPC listings are displayed as the
‘sponsored links’ on the top and bottom of the page alongside other types of
ads. Get your ad on the first page by paying a higher cost per click (CPC).
What are the main differences between SEO and PPC?
There are 2
key differences between SEO and PPC. The first reason is that traffic coming
from organic SEO is free while traffic generated from PPC is not free. There is
a cost per click associated with PPC. The other reason is that paid ads appear
at the top of the page, above the organic listings influenced by the SEO. Both
the processes are Search Engine Marketing (SEM) processes and the tool used a
part of the overall marketing campaign. These digital marketing practices
target businesses and consumers who search for specific things on the website.
The cost of
SEO is indirect. You cannot pay to get to the first page. But the Professional SEO services
are chargeable. The businesses only need to pay when people click on the ads in
PPC. The Google keyword tool can be used to calculate how much needs to be
paid. PPC ads can get more clicks but the businesses need to pay more. Organic
traffic is continuous as long as the business is ranking in one of the top
positions.
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