Google Ads: Latest Trends You Need to Know in 2019

Online advertising is a great marketing tool that allows you to target your ads to the type of customers most relevant to your business and filter out those that are not. Advertising with Google Ads is a must if you want to reach new customers online. But simply creating ads is not enough to keep driving traffic to your website. A search engine has become even more complex, and this makes it further difficult for more than average businesses to create successful ads.

When you advertise with Google Ads, you are investing in your business. It is then crucial for you understand how to create ads that work and how to make most out of this investment.

And for that (create ads that work), you should be aware of the changes made to Google Ads and to customers’ behavior over the last few years. To help you out we have curated a list of best of Google Ads Trends that will have an impeccable impact on your online campaign in 2019, and that every marketer should be familiar with.

Smart Features

Now online search has become far smarter. Google, a leading search engine that wants to make searching online smarter is fast incorporating smart features such as Smart Campaign to help marketers get most out of every bit of they spend on online marketing.

These features have huge potential, and marketers can use them to create ads that bring scalable result. But at the same time, these also have negative effects for users. The best way is to have a balanced strategy that involves the judicious use of smart features.

Working together yields better results

Despite these smart features, Google ads will not automatic altogether. The experts are still relevant. In fact, using those features along with expert knowledge yields better results.

If you want to make most of your search ads, you should either have knowledge of platform or hire professional SEO services that have proven track record of delivering results.

To create a campaign that really yields still requires a considerable amount of prior Google knowledge and experience. With this complexity in Google Ads, hiring SEO services focused on Google Ads seems a good choice for general marketers and businesses.

A Large Surge in CPC

 There are factors such as the combination of increased competition and improved quality of the competitive ads for the increase in the cost per click. The cost for some keywords has gone up by more than double in the last few years. It is important to pay close attention to the CPC of particular keywords.

Also, rankings values have racked up several times, and for Google Ad Words agencies, cost per click tripped.

Quality, the Center-Stage of a Campaign

When it comes to digital marketing, quality is the absolute focus. And it is going to be even more important in 2019. Only those campaigns will work, that is well established in terms of quality, and have a great value for users. Also, Google will use quality as a ranking factor for Google ads.

Before you kick start your campaign, you should get your ads tested to see how they will work in the campaign. Best SEO’s methods and tools that will help you test your ads, but making the best use tools require some certain skills and experience.

Landing Page Loading Speed

Getting a better result from your online ads requires more than using the right keywords. You need to provide a better user experience consumers expect from brands.

You need to work on innovative ads, and machine learning that Google is increasingly incorporating is considered to be very helpful.

How great your ads are, they will not deliver the results if your landing pages are slow to load. And this is more so when users browse on mobile. Studies show even one-second delay in page load time results in fall by up to 20 percent. Testing site speed and lowering page load time are very important in driving traffic that converts.

According to a leading agency providing services in India, more than half of the web traffic happens on mobile. Another study shows the average mobile web page takes 15 seconds to load. This can lead many businesses to missed opportunity as half of the visits are abandoned if a mobile page takes more than three seconds to load.

For your ads to perform well, your landing pages should load faster and not take more than 3 seconds to load. Use tools such as PageSpeed Insight, a free Google tool for checking mobile speed and getting mobile speed score.

AMP Pages

If your landing pages do not load fast, it is time to enhance the loading speed. Accelerated mobile pages (AMP) provide a faster, smoother, and more engaging mobile experience. AMP pages load 85 percent faster than standard mobile pages. They are so fast that they load in a fraction of second.

Now direct your ads to those AMP pages to provide users a super fast delightful mobile experience. Even leading brands are increasingly using AMP to improve mobile site landing page speed and performance.

Personalization

Consumers are pressed for time, and they are looking for the solutions that directly address their needs. They want to get things done faster – while engaging with ads most relevant to them.

According to studies, 91 percent of mobile users bought or plan to buy something after seeing an ad relevant to them. This means it is crucial for marketers to create ads that are highly relevant and engaging to users.

Combing the power of your creativity and Google machine learning will help you create relevant, valuable ads that pay off.

Creating relevant ads at scale can be a challenge. But the products, for example, responsive search ads, responsive display ads, and Universal App campaigns can help you in this regard.

Winning walk-in customers using online-to-offline tactics

Local search marketing is fast emerging as a popular tool among advertisers for its proven ability to bring result. Customers are increasingly using information as diverse as possible to make their buying decision.

Many people visit a store they have searched online. Google has identified this trend and come out with ways to help advertisers to harness the most of this trend. The search engine has now added to the ads a feature to display store inventory. Now customers can see if the product is available in the store, and this acts something that boosts customers’ motivation.

Increasing Voice Search

With the increase of Smartphone use and adoption of new technology, the way of searching online has also changed. Rather than using exact key terms, people use conversation style to search online.

This has led to the growth of voice search which is set to reach a new horizon in the days to come.

Voice search is quite different from the way we type to search. It is easy to use, and people can search by just speaking in their own language and tone.  This is the greatest advantage of voice-assisted search, which has led to a huge rise in voice search in recent years.

In 2019, voice search is going to the biggest trend. ComScore predicts 50% of all searches will be voice-led by 2020, which means it is crucial for advertisers to create ads that can show up when someone speaks to search online.

Impact of Machine Learning on Paid Advertising

The last few years have seen the use of machine learning in several sectors. Machine learning is widely used across the marketing channels and to improve the customer experience.

The incorporation of machine learning into marketing strategy is seen as the next big trend in paid search marketing.

Google also encourages advertisers to use automated bidding strategies in a campaign. With Rank Brain, AI-based technology that Google has added to its ranking algorithm, it is crucial for marketers to pay more focus on machine learning which is going to be one of the most vital components of the best SEO.

Remarketing C Drives Customer Win-Backs

It is one of the best ways to drive sales. Remarketing allows you to target those customers who have shown interest in your ads but made no purchase for a variety of reasons. 

Skillfully calibrated Google Ads that remind the prospective customer of your product will do a great job. This will help you can persuade users and have them buy from you, and thus you expand your clientele and increase sales.

Wrap Up

People want to get things done faster – while engaging with ads. Also, they only click the ads that show them great value at first instance. If you want to get most out of your ads, you should ensure a great value while providing a better experience.  If your ads direct users to a website page, make sure the landing page loads faster. Use the latest in technology such as machine learning, AMP, etch that allow you to provide more personalized, faster, hassle-free experience to users.